Audiences also use “discover” option to find a topic’s a series of relevant results that include text, video and other forms. Here are some sites that use Weibo as an example to analyze social media convergence bringing difference influence on difference people’s lives. Many social media include a variety of functions. ( Log Out /  I have learned time waits for no one. But teenagers lack of discipline to management their entertainment time, it will influence their school performance and even influence their health. What competing technologies should be utilized in order to produce the best media? Therefore, it is necessary to establish the common management, the accountability and enforcement, because responsibility more effective than legislation to govern ( Weber,2011 cited Whitmore et al, 2014). And a variety of message forms are suitable young people thinking of pursuing innovation. Another benefit is that media convergence allows sources to reach a broader audience with the same media message presented across different platforms to fit the needs of each consumer. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Distance is not a barrier. For example, using some social media read information and book on the phones or tablets. However, characteristics of social media are freedom and multifunction, they exist disadvantages. Audiences complain about information overload and they can be overwhelmed and find it difficult.

Facing the current media convergence situation, there are two opinions:some people worry that media is excessive freedom;others fear that media is excessive controlled. Generally speaking, social media convergence is benefit trend to influence people’s daily life. In some cases, mul… For example, some users use Weibo to read lately news and information; they also can use it to listen to music or watch movies; they even use it to make new friends or communicate their family and friends. Some of them are traditional form (like text), others’ forms synthesize visual and audiovisual media to show more detail. It is a more safe method, because old people’s home keep electricity and water, reducing old people waste energy. Although teenagers learn more knowledge from social media, they may indulge network because they lack of discipline. By combining each medium’s resource, a converged operation can increase the quality of its product. For example, some stars’ negative news are reported on Weibo. For example, the audience of Weibo on 2015, 83% goes to the young people (age between 17 to 33 years old), and allows it to take the leading role (Figure 2). Digital media convergence enables news to be delivered quickly to the public. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. It is a good way to increase income and reputation. With the help of social networking sites, the public can interact with the media in a much more efficient way. Young audiences who are active social media accounts on the Internet account for multitude. Will converged media be successful in a world marketplace? Simply M. (2013) Get to know Sina Weibo for Businesses in 2 minutes (online video) Available from:, Jeff B. In Weibo, many audiences have a pointless quarrel, because of some dissidence. With the monopoly of large media businesses, the local news takes a backseat. Some fans in order to maintain their idol’s prestige, they will continuous to comment that news. Convergence is the process where several media channels come together to exist and operate in synergy. In some cases, mul… With the development of technology in  different  platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. It is a significant way to attract more users reading and increase users’ number of reading, as the same time it helps audiences to gain knowledge and information. At the same time, audiences can comment and share idols’ Weibo. People get news daily through the media and this keeps them updated on the happenings around the world.3. People lack of skill to take full advantage of new media especially old people and disable. (2015) think that using tablets reading offers a majority of academic methods. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. But suitable governance will solve those problems. By the end of 2015, some articles reported that closing to 2.1 billion people have accounts of social media (Figure 1). Boyd, D. (2014) It’s Complicated, Yale University Press. It is mainly due to the fact that anyone can share information and comment their minds on the freedom environment. Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media. Those are few of the many questions posed by the growing trend of media convergence. For example, the mobile phone is not only a simple and traditional communication device but also is a multi-purpose machine. Fill in your details below or click an icon to log in: You are commenting using your account. People get the latest news in a very short time. Change ), Media Convergence – Opportunities and Challenges. Media convergence have become a vital element of life for many people. Those accounts continual release information all day, audiences can gain them without limitation of location. In addition, greater audience engagement can help to enhance … Bassett et al. Whitmore, A., Agarwal, A. and Da Xu, L. (2014). The message can send texts, voices, pictures and even videos. ( Log Out /  Convergence lead the media is more interactive and audience participation is encouraged. It will contribute to reduce cost and requirement of manpower, and even improve safety control (Whitmore, Agarwal and Da Xu, 2014). Thus, social media convergence is benefit for old people. Moreover, social media environment increase network-bullying incident. With the development of technology, people’s lifestyle has been changed. When donations of this magnitude are made, it affects and influences the content in the media as well. (2015) 33 Social Media Facts and Statistics You Should Know in 2015 (online picture) Available from:, What’s on Weibo (2015) 2015 best-read top 3 information (online video) Available from:, Wall Street Journal(2014)How to Make Millions Using China’s Twitter (online video) Available from:, digital presentation: “Bedtime story Plan” crowdfunding. Beside, in term of society especially, media convergence cause the fragmentation of audiences for news. If audiences still use Weibo, they always find new information. (2014) found that users can save a great deal of time which is the Internet of things facility attaining users’ activities and location in real time and use it to other fields. On the other hand , media convergence bring many challenges . Using Weibo to order taxi could save waiting time and has discount. ( Log Out /  1. Everyone seems to approve when innovation makes our lives easier and saves lives, and when new technology allows us to do more with less. Boyd (2014) claimed that teenagers always have unhealthy relationship with social media. Children’s knowledge increases. Discover the Importance of India. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.2. On the one hand, in term of industry, with the development of technology, the cost of products and software was lowered.Instead of having different news crews for every medium, one converged media operation can use the same reporters and staff to produce stories for, television, telecommunication and Internet mediums. From the public’s standpoint, the increased convenience of information provided by converged stories makes using the media a better experience. Many companies use this character to propagandize their products or themselves. It requires different people’s demands. Information Systems Frontiers, 17(2), pp.261-274. How does social media convergence bring more convenience to people’s lives? The Cultural Logic of Media Convergence. Old people will finish the step at home, or their sons and draughts help they to pay those bills. One of social media’s characters is comprehensive and multifunctional product. The benefits of technology convergence include: Time-saving and cost-saving devices; Improving human performance; Allows and encourages new ways to communicate; In media, the audience can become more active than passive Therefore, social media convergence brings more positive influence for organizations. It is up to young people’ standard, because apart of young people were students and do not have much money, free message is attractive them. The Internet of things (IOT) is a framework that supports machine-to-machine communication directly and brings a great deal of benefits to allow machines autonomous operation of the Internet (Whitmore, Agarwal and Da Xu, 2014). People except use it to communicate with others, and always use it to watch video, listen to music and even approach information, shop goods. But the news on Weibo, teenagers have chances to read it. Convergence is the process where several media channels come together to exist and operate in synergy. If people want to cook some special and delicious foods, no matter whether this is their first time to cook them or not, they will check the recipes from some cooking apps to help them cook that. If their idols release new songs, they can listen to them on Weibo. For media, the Internet of things distinguish the limitation of border between each medium, it accelerates development media convergence. Teenagers represent most of the audiences. Uses only use one website or application to meet their different requirements. For the government, it uses Weibo to propagandize some new rules and regulations and even use it on election campaigns. Candidates are willing to use social media in election campaigns, because social media have a great number of audiences to read their information (Lin, 2014). Moreover, the Internet of things makes use of reducing bogus products on the market (Yan and Huang, 2008, cited Whitmore et al, 2014), and endeavor to enhance social participation and personal requirement (Whitmore, Agarwal and Da Xu, 2014). People get to bring out their hidden talents. International Journal of Cultural Studies, 7(1), pp.33-43. Weibo cooperates with Zhifubao (application like Apple Pay) to develop this new function (Figure 4). Bassett, C. J., Burns, R., Glasson, R., & O’Riordan, K. (2015) The Tablet Book, Reframe books. As a result satisfaction of customer is increased, which leads to a larger audience. Social media convergence brings a great number of convince function for old people. With cross-owned media there was a marked production of total news produced locally. Convergence lead the media is more interactive and audience participation is encouraged. Moreover, audiences have chances to participate communication and discuss. Development of the Internet of things becomes an irreversible trend. For old people, using social media convergence saves a lot of energy when they take taxi or pay utility bills. So will an audience so used to traditional forms of media embrace a new way of receiving information. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets.

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