This site uses cookies. Theseventh film’s campaign included two  teaser postrs, revelaing the destruction of Hogwarts with no explaination or hint of how it happene, this drew a lot of attention and curiousity. This fusion across various media platforms makes the distinction between different types of media and different media industries increasingly dubious. By extending to so many different forms of media, the movie was able to become well-recognized and well-known by reaching out to everyone. User experience was also amplified through IMAX, and Part 2 will also be offered in IMAX in addition to three-dimensional and D-BOX motion code (“motion stimulation systems” Wikipedia calls it). There was a T.V spot where the film was advertised again, this allowed it to get around to more popele. One type of convergence that stands out to me is the cross media convergence in the film industry. Filming took place at Leavesden Studios and Pinewood Studios, both located in England. Lastly, cultural convergence is especially relative to Harry Potter. By continuing to use this site, you are agreeing to our use of cookies. The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.

The producer is David Heyman, head of the British Heyday Films.

( Log Out /  The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. This website and its content is subject to our Terms The books series the movies are derived from were print turned to a live action film. (You must log in or sign up to reply here.

Media convergence is the joining of several distinct technologies into one.

), Early years / Pre-K and This movie continued the journeys of Harry and his two best friends, Ron and Hermione, as they desperately search for a way to defeat the mass murderer, Lord Voldemort. • It has also incorporated other media brands and franchises. ( Log Out /  Advertising for the movie came through many different forms like trailers before movies, Youtube videos, websites, newspaper advertisements, and commercials over the radio. J.K. Rowling, the creator of Harry Potter, is a British author who lives in Scotland. • Fortnite is also a good example of cross-media convergence, where more than one media brand or form joins to promote each other. This movie demonstrates many examples of technological, economic, and cultural convergence. They communicate with their fans through Facebook and Twitter and other social media. A premiere was also done and merchandise was sold to many people, making it more real alongside the Hrry Potter World which was shown about. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. Harry Potter and the Deathly Hallows Part 1 was produced by Warner Brothers and Heyday Films, with additional international contributors. The books series the movies are derived from were print turned to a live action film. Advertising for the movie came through … and Conditions.

The books first became popular in the United Kingdom, then crossed the Atlantic to America as it spread to the rest of the world.

Due to the variety of cross media convergance and the pre-known story I hink that Warner Brothers took complete advantage of the ability to market he film and the campaign worked well. Square By making the books and the films environments real it is a good way of advertidsing and is almost another  fom of media as it creates excitement and anticipation for the film. Fortnite is the most viewed game on YouTube, and has also used streaming platforms like Twitch (owned by Amazon) to broadcast live competitions. Example 3: Youtube Channels 'Pirates of the Caribbean by Hans Zimmer Meets Metal' -Erock331 Example 2: Halestorm Halestorm are an American rock/heavy metal band. TES Global Ltd is To unlock this lesson you must be a … registered in England (Company No 02017289) with its registered office at 26 Red Lion

Some examples of cross-media marketing in today's busy marketing landscapes includes campaigns from IKEA, Lexus and Pepsi. By offering the film with a wide range of viewer experiences, more companies assist in the making of the film, such as D-BOX technologies and IMAX Corporations. Recently, due to the release of This movie demonstrates many examples of technological, economic, and cultural convergence.

The fact that the films are based on the books which are already popular allows for WarnerBrothers to take advantage of this as they don’t need to do so much with the advertising.

Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. This explains the basic ways in which the film was advertised throught the convergence of many different forms of media and it is easy to see how the variety of media increased the films popularity, especialy when media is a common part of everyday lives. Connect with like-minded education professionals and have your say on the issues that matter to you.

Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Don't forget to look at the how to guide. Change ), You are commenting using your Facebook account. Discussion in 'Media studies' started by oxy, Apr 24, 2013. Change ). In addition, the release of the Harry Potter film was covered by news stations, local and national all around the world, and articles in both magazines and newspapers gave reviews on the movie. Disney is made up of five different divisions, including Walt Disney Studios (film studios, record labels), Media Networks (television channels), and Disney Interactive (video games, web-based media).

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Warner Brothers, one of the production companies, is located in the United States, while Heyday Films, the other production company, is located in England. The book has currently been translated into 65 languages.

Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both).

Nearly all of the actors and actresses featured in the film are from England, with others from Scotland, Ireland, and Wales.

Change ), You are commenting using your Google account. The film reached far and wide for people to create it, truly demonstrating cultural convergence.

There was also a main poster and a websitte which contained all of the posters as the backgrounds which created synergy.

I found some work on the blog whihc explains about the different types of convergence used in the advertisement of one of the Harry Potter films: One of the few films I saw over break was Harry Potter and the Deathly Hallows Part 1.

One way which I found that Harry Potter’s popularity was incresed was throught the invention of a website called ‘Pottermore’ This website put many people in a possition to interact with the film and they were given ‘houses’ such as the ones that exist in the actual films and books.

The score for Harry Potter and the Deathly Hallows Part 1 was created by Alexandre Desplat, a French composer. The teaser trailer emerged with scenes that inolved wands and magic, but no plot so that people could make out the general theme of the film without revealing too much.The full trailer was later released with more obvious scenes inviolved to increase the knowledge of the film and to add interest as the action scenes made it more exciting.

David Yates, the director, is also from Britain, while Steve Kloves, the screenwriter, is from the United States of America. Kindergarten, Special Educational ( Log Out /  The series is based upon J.K. Rowling’s Harry Potter books, a huge phenomenon that began in the nineties and has continued a couple decades after. Change ), You are commenting using your Twitter account.

Needs. Economic convergence is where the creation of a digital media form comes from a consolidation, or combination, of companies. Despite the fact that the film is aimed at a British audience, it is know all over he world and people travel far to see places such as the Harry Potter attractions where the environments of th film have been created to explore. ( Log Out / 

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